The most recent shoot was a cozy, lifestyle-focused campaign that highlighted all of WHO’s products in a home setting. I helped guide the creative direction and production by setting up each room, styling the spaces, and working with the models to bring the vision to life. Throughout the day I kept the team on schedule, making sure every detail matched the look and feel we were going for and that the brand’s products were shown in real-life, natural ways.

For the earlier shoot centered around WHO’s pink papers, I helped shape the process from start to finish. That included building mood boards, creating a detailed shot list, and organizing the location. On set, I stepped in as both creative director and producer—photographing, keeping the team on track, and ensuring we captured every planned shot.

Both shoots extended beyond just the day-of work, with supporting graphics and visuals created afterward to keep the brand’s presence consistent across social media.